She was adamant that she was not getting any ads. I checked her Facebook feed on her iPhone, and alas, there were no ads. What the!?

I conducted a quick test on a few different family members, and counted how many ads they were seeing:

image

Note: All using native Android or iOS Facebook apps.

Looks like females in their 50s and 60s are not a desirable target market for advertisers? Assuming there are a lot more methods advertisers are targeting, but no ads was extremely strange (and pleasant). Perhaps Facebook are conducting one of their experiments.

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